Your SEO strategy is vital to the success of your business because it ensures your site’s visibility on the web. There are various elements to take into consideration throughout your marketing campaign and things can get a little hectic. There is so much hype surrounding the execution of an SEO strategy it is easy to get really wrapped up into trying to just do things correctly. Every new algorithm introduced or updated makes you wonder what you will have to scurry to change in your campaign, so you don’t lose your rankings. You wonder how every move impacts your website and the number of visitors that can find it. You anticipate the end of the year with anxiety, wondering what changes it will bring. Every move you make is based on the way you think it may impact your SEO strategy.
An approach with caution is intelligent. However, when you get to the point that your site’s SEO is at the forefront of every single thought or action, you’re probably overthinking your strategy. That can be harmful to your website, too. Overthinking your strategy can cause you to take some steps you might not normally take. Although the motivation behind these actions is good, it can still have a very negative effect on your overall strategy. Here are some other ways to tell if you are just going overboard and overthinking your SEO strategy.
Your Keyword Tool Eats Up Your Marketing Budget
If you are paying for an expensive high-tech keyword tool, then you’re probably overthinking your strategy. Get rid of it and use the money somewhere else. Many expensive keyword tools utilize black hat strategies behind closed doors and it can devastate your entire strategy. Most of the paid keyword tools fall short in some way. There are plenty of free keyword tools available on the internet, including Google’s Keyword Planner. Most of these free tools are comprehensive enough to do a better job than the paid tools. Keep it simple and use the free stuff, it will help protect your site’s rankings.
An SEO Firm Convinced You It Is Too Complex
A good SEO firm can boost your rankings, there is no disputing that. However, many firms like to convince people that SEO is just too complicated and too important for them to attempt themselves. This is a hard-selling strategy; don’t fall for it. If you have the money and you want to hire a firm, great. If you are running on shoestring budget and you need every dollar you can get, then don’t fall for the hard sell. You can do it and it’s not too complicated if you just start with the fundamentals and take it a step at a time.
You Have Enough Inbound Links To Accommodate California’s Rush Hour Traffic
Inbound links can have a powerful effect on your rankings. It used to be the more inbound links you had, the higher your rankings were. It is not like that anymore and if this is a strategy you are utilizing, then you are overthinking things. Inbound links are effective when they come from authority sources in the industry. Otherwise, they are just clutter. There are some link-building strategies that you can employ. Just keep in mind that five high-quality links from great sources are better for your rankings than ten links from just anyone. Approach link-building with caution and with an intelligent strategy for best results. Keep it simple. De-clutter your site, post high-quality relevant content and source a few strong links from authority sources and you will see results.
While SEO is important, there is no reason to overthink your strategy. All-to-often, webmasters and companies get too involved with the its-and-bits of SEO. When this happens, they begin to overthink what works, what doesn’t work, and then they spend, spend, spend. There are hundreds of rules for good SEO, and each rule applies differently depending on the situation. The biggest thing to remember is that you have to provide content that the end-user wants more than anything else. If you focus on the visitor, then the rest will generally work itself out. Use the principles provided here today to help you avoid overthinking your SEO strategy.